McCann Erickson to acquire Scottish agency

McCann Erickson in Scotland is on the brink of finalising a deal with Williams Atkinson Mills, the six-year old Edinburgh agency which went into voluntary liquidation earlier this week. The Interpublic-owned McCanns network has been looking to boost its flagging presence north of the border for a while, and last October it came close to a deal with the Leith Agency which fell through at the last minute. WAM is expected to provide the senior management team at the new agency, which will be called WAM McCanns. Steve Mills, the managing director of WAM and Will Atkinson, the agency's creative director, will retain the same titles in the new set-up. Insiders are claiming that no redundancies will result from the effective merger of the two companies. Each of the agencies employs roughly 12 people. McCann Erickson Scotland's client list includes Highland Spring mineral water and Wimpey Homes, while WAM's main accounts are Buick Furnishings and a number of local clients including Scottish Enterprise. WAM was formed by a breakaway from a Glasgow agency called the Bridge/Alliance, which was part of the Lopex group until it bought itself out two years ago. The agency has never fulfilled its initial promise, although Atkinson has earned a solid creative reputation in Scotland.

McCann Erickson in Scotland is on the brink of finalising a deal with Williams Atkinson Mills, the six-year old Edinburgh agency which went into voluntary liquidation earlier this week. The Interpublic-owned McCanns network has been looking to boost its flagging presence north of the border for a while, and last October it came close to a deal with the Leith Agency which fell through at the last minute. WAM is expected to provide the senior management team at the new agency, which will be called WAM McCanns. Steve Mills, the managing director of WAM and Will Atkinson, the agency's creative director, will retain the same titles in the new set-up. Insiders are claiming that no redundancies will result from the effective merger of the two companies. Each of the agencies employs roughly 12 people. McCann Erickson Scotland's client list includes Highland Spring mineral water and Wimpey Homes, while WAM's main accounts are Buick Furnishings and a number of local clients including Scottish Enterprise. WAM was formed by a breakaway from a Glasgow agency called the Bridge/Alliance, which was part of the Lopex group until it bought itself out two years ago. The agency has never fulfilled its initial promise, although Atkinson has earned a solid creative reputation in Scotland.





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