McCann Erickson releases Staples ad

LONDON - Staples is encouraging children to stock up their pencil cases before they go back to school in a new TV commercial, which breaks today.

The 30-second ad, created by McCann Erickson, opens on a typical classroom scene, with two schoolgirls sitting at a desk.

When one of the girls asks her friend if she can borrow a pen, her friend starts to reel off all the different types of pen she has in her pencil case, boring the girl to tears. 

She finally settles on a pen that turns into a pencil, but that only prompts her friend to list all the pencils she could lend her instead. 

The action then cuts to an explanation of the products that Staples has on offer, before the strapline "Staples: that was easy" appears.

Credits

Project
Back to school
Client
Yetunde Ige marketing director, Staples
Brief
Build awareness for Staples' back to school range
Creative agency
McCann Erickson
Writer
Matt Crabtree
Art director
Simon Hepton
Planner
Peter Wilson
Media agency
MediaCom
Media planner
Richard Higbid
Production company
Annex Films
Director
Max Myers
Editor
Andy Packer
Post-production
Annex Films, Prime Focus
Audio post-production
Jungle Studios
Exposure
National TV, national radio, national and regional press

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