McCann Erickson releases Staples ad

LONDON - Staples is encouraging children to stock up their pencil cases before they go back to school in a new TV commercial, which breaks today.

The 30-second ad, created by McCann Erickson, opens on a typical classroom scene, with two schoolgirls sitting at a desk.

When one of the girls asks her friend if she can borrow a pen, her friend starts to reel off all the different types of pen she has in her pencil case, boring the girl to tears. 

She finally settles on a pen that turns into a pencil, but that only prompts her friend to list all the pencils she could lend her instead. 

The action then cuts to an explanation of the products that Staples has on offer, before the strapline "Staples: that was easy" appears.


Back to school
Yetunde Ige marketing director, Staples
Build awareness for Staples' back to school range
Creative agency
McCann Erickson
Matt Crabtree
Art director
Simon Hepton
Peter Wilson
Media agency
Media planner
Richard Higbid
Production company
Annex Films
Max Myers
Andy Packer
Annex Films, Prime Focus
Audio post-production
Jungle Studios
National TV, national radio, national and regional press

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published