McCann-Erickson wins $12m US Boston Beer account

- The Boston Beer Company has appointed McCann-Erickson Worldwide to its $12 million account following a competitive pitch held in the US.

- The Boston Beer Company has appointed McCann-Erickson Worldwide to its $12 million account following a competitive pitch held in the US.

To win the business McCanns fought it out against sister Interpublic agency Hill, Holliday, Connors, Cosmopulos, New York. The incumbent on the business was Carmichael Lynch, out of Minneapolis, which did not repitch for the business.

The Boston Beer Co is the marketer of Samuel Adams brand brews, which include Boston Lager, Boston Ale Honey Porter, Scotch Ale, Cream Stout, Golden Pilsner, Triple Bock and Boston Lightship among others.





Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).