McCann Erickson wins Shreddies digital account

LONDON - Nestle's Cereal Partners has picked McCann Erickson to handle digital advertising for its Shreddies brand.

Shreddies... picked McCann
Shreddies... picked McCann

The agency won the business following a pitch against two undislosed agencies.

McCann will now be briefed to create a digital campaign based around the "knitting nanas" TV work that it produced two years ago. The work will launch in March 2010.


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).