McCann-Erickson wins Totaljourney business

The McCann-Erickson UK and Ireland Group has won the pounds 6 million integrated account for a Railtrack-sponsored online travel agent called Totaljourney.com.

The McCann-Erickson UK and Ireland Group has won the pounds 6 million integrated account for a Railtrack-sponsored online travel agent called Totaljourney.com.

McCann picked up the business after a pitch against the TBWA Group, led by Tequila Payne Stracey and WWAV Rapp Collins. The successful pitch was led by the McCann London agency alongside the direct marketing arm, McCann-Erickson MRM.

Totaljourney is a joint venture between Railtrack Travel and FirstGroup, the UK-based international transport group. The site claims to provide the first online planning and booking service dedicated to the UK.

It will attempt to build on the combined three million page impressions per week that the two companies attribute to their existing websites.

The Totaljourney site will allow users to make reservations for train and air travel, hotels and car hire and will also include maps, books and an online travel magazine.

Railtrack.co.uk was named the second most popular travel site in the UK by the internet research company MMXI in December. However, public perceptions of the site's parent company are at an all-time low following the Hatfield train crash and the company's subsequent inability to provide travellers with a reliable timetable.

The win coincides with McCann's appointment to handle Whitbread Hotel's Marriott franchise in the UK. McCann, which already handles the global Marriott account, will be responsible for a pounds 3.5 million press campaign backing the extension of the marque in Britain.

The win does not affect BMP DDB's position as the incumbent on Whitbread's Travel Lodge business.

Ben Langdon, the McCann UK and Ireland chairman and chief executive, said: 'This is an interesting time in Whitbread's development. We are delighted to be a part of building the UK brand profile.'



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