McCann hires Euro creative director for General Motors task

McCann-Erickson Europe has hired a new creative director to run its General Motors Europe account.

McCann-Erickson Europe has hired a new creative director to run its

General Motors Europe account.



Bernd Misske, who joins from BBDO New York, will head the creative

department at the Frankfurt offices being set up by McCann to service

General Motors across Europe. The new offices will be headed by Garry

Neel, a group director at McCann, and will have about 20 staff.



Jim Heekin, McCann’s regional director for Europe, the Middle East and

Africa, said: ’General Motors is going through a significant period of

change and growth with expanding needs to maintain its strong position

in Europe. It is only natural that we should seek to find the best

talent to work on this extremely important business.’



Misske began his career with Young & Rubicam in Frankfurt before moving

to Y&R in Sao Paulo. In 1989, he returned to Frankfurt and, under his

creative leadership, Y&R won more Cannes lions in five years than any

other German agency.



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