McCann-Erickson has completed the signing of Circus' chairman and
founding partner, Paul Twivy, to become the chief strategic planning
officer for Europe, the Middle East and Africa.
The announcement follows Campaign's story last week that Twivy was in
talks with the network as the media-neutral agency he founded prepared
to relaunch itself as a brand consultancy.
Twivy fills the vacancy left by the sudden departure of the former chief
strategic officer, Lee Daley, in July. Daley subsequently took up the
post of chief executive for WPP's Red Cell network.
"When Lee Daley left we knew we had to find something good but I think
we've trumped him with Paul," McCann's EMEA regional director, Ben
Langdon, said. "Not only is he steeped in brand history and knowledge,
but he's also able to think in areas outside advertising."
The move reunites Twivy with Langdon, whom he worked alongside at Still
Price Lintas. "We have discussed the idea of working together again many
times over in the intervening years," Twivy said.
"This is a perfect challenge for me. McCann is an incredibly strong
culture and its legendary client-handling capabilities are already being
strengthened by better creative and planning standards."
Twivy's career encompassed stints as the deputy chairman of J. Walter
Thompson and the vice-chairman of Bates Europe before he joined the BBC
as a marketing advisor in 1997. He left to found Circus a year
"The vast majority of his career has been spent in multinational
blue-chip agencies and he's steeped in the culture, but it's a positive
benefit that he then worked with the BBC and set up his own agency,"
Langdon said. "It gives him a different perspective and we won't stop
him using his individual flair."
Twivy is Langdon's first regional hiring since he took up the post in
Circus' plans to relaunch as a brand consultancy and outsource creative
work puts the future of its creative director, Tim Ashton, in
It is understood that Dilys Maltby will head the relaunched agency while
its fourth founder, Tim O'Kennedy, will quit to go travelling.