McCann lures Reddy from DDB to head art

Robert Campbell, the executive creative director of McCann Erickson, has poached DDB London's head of art, Mark Reddy, to become the agency's executive head of art.

Reddy, 47, is credited with helping to develop DDB's strong print credentials, which saw the agency secure awards in nine categories at the Campaign Press Awards in March.

At McCann, Reddy will be charged with overhauling the agency's visual output, including its image. He will work alongside Frank Leiberman, who was enticed out of retirement earlier this year to be the executive head of TV.

Campbell called Reddy's appointment a "fantastic coup".

"Mark's in charge of everything to do with the still image - from the ads and the brand to the coffee cups," he said. "Without question, he's the best head of art in the business, in this country."

Reddy said: "Increasingly, big international agencies need to re-evaluate the visual language of their work."

Reddy studied graphic design at the Central School of Art & Design. He began his advertising career at Ogilvy Benson & Mather in 1975.

In 1977, Paul Arden hired him to the London Advertising Partnership (later Colmans). He had spells at Holmes Knight Ritchie and Saatchi & Saatchi before joining Doyle Dane Bernbach in 1986. His work includes ads for Volkswagen, Black Bush Whiskey and Heals.


Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).