McCann-Erickson Manchester has ended its 12-month search for a new
creative director with the appointment of the art director, David
George, currently a senior art director at Grey Advertising, is best
known for his award-winning work for Heineken, Midland Bank, Macleans
and Allied Dunbar. His most recent work includes the Dry Blackthorn
’cone heads’ TV commercial and the Diamond White cinema commercial.
George, 40, replaces Keith Ravenscroft, who steps into the newly created
role of executive director in charge of strategic planning.
George will work alongside Sue Little, who was appointed to fill the
post of managing director in April.
Brian Child, chief executive at McCanns Manchester, said the appointment
concluded a ’worldwide, exhaustive search for the right creative
director’ which involved interviewing creatives from the US, the UK and
He added: ’David is extremely talented, not just with TV but also with
George, who comes from south Manchester, said: ’When I was working in
the US (1991-4), I realised that many of the best agencies like Weiden &
Kennedy, Fallon McElligott and Goodby & Silverstein, were regional, so
why shouldn’t they be in Britain?’
McCanns Manchester became the first regional agency to make Campaign’s
Top 25 by ACN MEAL billings in 1995.