McCann Manchester wins rugby league task

Be the first to comment
Rugby league: the RFL is running a campaign created by VCCP
Rugby league: the RFL is running a campaign created by VCCP

The organising body for the Rugby League World Cup 2013 has appointed McCann Manchester to promote the tournament, following a pitch process.

McCann will create a campaign to help RLWC 2013 sell 500,000 tickets for the event, which kicks off in Cardiff on 26 October next year and is held in venues across England, Wales, France and Ireland.

The appointment does not affect VCCP's relationship with the Rugby Football League, which hired the agency in August to help attract more fans to the sport.

The RLWC 2013 marketing manager, Mark Foster, said: "McCann laid out an insightful strategy, coupled with great ideas, all underpinned by a tremendous track record working in sports marketing."

McCann's sports marketing director, Kevin McKay, said: "We are delighted to have secured this prestigious brief, which highlights our expertise in promoting large-scale international sporting events."

VCCP created an overarching brand campaign for the Rugby Football League, released online last month and called "the rugby league of the extraordinary", to coincide with the start of the Super League season.

SUBSCRIBE TO CAMPAIGN

Only £57 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

DCM's cinema ad interrupted by The Aliens in Channel 4 takeover
Share

1 DCM's cinema ad interrupted by The Aliens in Channel 4 takeover

Cinema viewers this weekend will see an unusual takeover by Channel 4 of Digital Cinema Media's regular ident during the ad reel.

The end of false recognitions
Shares0
Share

1 The end of false recognitions

You'll be seeing less work from DDB at award shows in 2016. Here's why.

Just published