McCann picks up Jacamo business

McCann picks up Jacamo business

JD Williams, the catalogue retailer, has appointed McCann Manchester to handle strategic and creative work for its Jacamo brand after a pitch.

Jacamo, the specialist menswear brand that offers large-size clothes, spends around £2 million a year on advertising and has recently opened its own retail stores.

The brand currently uses the former England cricket captain Andrew Flintoff as its spokesperson. Previous advertising for Jacamo was fronted by the comedian Johnny Vegas.

McCann will now help refine the positioning of the brand and create a multi-channel campaign.

Alison Forbes, the head of brand, menswear, at JD Williams, said: "We are really excited about working with McCann. Their pitch got to the heart of our brand and they weren’t afraid to challenge us. They also presented some great ideas across all channels that we can’t wait to bring to life."

Topics

Cannes Offer: 12 weeks' online access from just £12

Subscribe to Campaign before the end of Cannes Lions and save up to 71%

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Job description: Digital marketing executive
Shares0
Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published

More