McCann poaches TBWA's Tom Wong

McCann London has poached Tom Wong, the development director at TBWA\London, for the newly-created role of managing partner in charge of developing new business.

Reunited: McCann London chief executive Zai-Al-zaidy, left, with Tom Wong
Reunited: McCann London chief executive Zai-Al-zaidy, left, with Tom Wong

Wong will be responsible for developing revenue sources for the agency, from both existing and new clients. He will also be the agency’s brand director, leading the agency’s marketing and external comms strategy.

He will report to Zaid Al-Zaidy, the chief executive of McCann London. Wong and Al-Zaidy worked together when the latter was at TBWA London.

Wong, who joined TBWA in 2010, had been key to the agency picking up new business from clients including The Labour Party, Lidl, and Airbnb. He was previously marketing manager at Lida and Meteorite (now part of McCann Worldgroup).

Al-Zaidy said: "This is another great addition to our new team at McCann London. Tom is a rare breed, a great agency marketer, new business practitioner, client leader and general energiser. I can’t wait to work with him again."

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published