McCann shakes up UK operation

Ben Langdon, the chairman and chief executive of McCann-Erickson UK, has launched a major restructure of the network’s UK operations following the creation of the McCann UK and Ireland group last October.

Ben Langdon, the chairman and chief executive of McCann-Erickson

UK, has launched a major restructure of the network’s UK operations

following the creation of the McCann UK and Ireland group last

October.



The restructure sees Robin Lauffer, head of strategic planning at

McCann-Erickson London, take on the new role of group executive planning

director while Will Hamilton has been plucked from Windsor-based BH

McCann to become group marketing director.



Lauffer and Hamilton will both be based in London.



The reshuffle also sees Pascale Reed replacing Lauffer as head of

planning and another planner Alex Ferguson, moving up to client services

director of the London agency.



The move is intended to boost the identity of the UK and Ireland Group

as an integrated organisation rather than simply a collection of

agencies.



In addition to the high-profile operations in London, Manchester and

Birmingham, the group boasts a number of partners and ’corridor’

companies providing online, relationship and direct marketing as well as

healthcare and PR services.



’Before October London was run separately to the rest of the group and

we really had two companies running McCanns,’ Langdon said. ’I’ve spent

the last three months identifying how we can best use the consolidation

to bring in new business.’



Lauffer, who was credited with a big role in last month’s successful

pitch for the dollars 30 million Viagra account, will work with existing

planning departments to shape the group’s future strategy. ’She has the

ability to think horizontally across communication disciplines and sell

the concept of the UK group to clients,’ Langdon said.



He added that Hamilton’s appointment showed that the group’s resources

extended beyond the M25. ’There’s no reason why the leadership of this

group can’t be given to someone from outside London. Will is extremely

enthusiastic and persistent.’



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