McCann unveils latest celebrity Nescafe spot

McCann-Erickson has cast the Men Behaving Badly star Martin Clunes in its latest celebrity TV spot for Nescafe coffee.

McCann-Erickson has cast the Men Behaving Badly star Martin Clunes in its latest celebrity TV spot for Nescafe coffee.

The ad, which will break on 5 February, is part of a pounds 8.5 million national television, radio and poster drive.

In the spot, called 'noisy neighbours', an angry Clunes knocks on the door of his young neighbours, who are energetically rehearsing a song for their band. Clunes then demands to know where their parents are and is told by the lead singer: 'You're messing with my MoJo, Mr Clunes.'

At this point the singer brings out some mugs of Nescafe to calm things down, while the voiceover reassures: 'Realign your MoJo with Nescafe Original.' A moment later, Clunes is back brandishing a recorder and attempting to accompany the bewildered band.

McCann's celebrity Nescafe campaign first broke in the last quarter of 1999 and has previously starred Ian Wright, Chris Eubank, Denise Van Outen and Laurence Llewelyn-Bowen.

Brett Grebert, the category marketing manager at Nestle, said: 'Martin Clunes has universal appeal with both young and old consumers and so was a perfect choice for Nescafe Original. This is the next stage of development in our celebrity campaign, driving the appeal of Nescafe to a more youthful audience.'

Ben Langdon, the chief executive of McCann London, commented: 'The strategy of using household names to endorse Nescafe Original has been very effective in building the brand.

Our continued challenge is to appeal to a more youthful consumer base, and Clunes is the perfect choice to achieve this.'

The spot was written and art directed by Jason Gill and Ian Edwards.

It was directed by Peter Richardson through Jack Strong. Media is by Universal McCann.



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