McCann wins Harrods after competitive pitch

McCann has been picked by Harrods to work on its brand campaign launch, among other projects, following a competitive pitch.

Harrods: appoints McCann
Harrods: appoints McCann

Campaign reported in October 2012 that Harrods was on the lookout for a new agency to handle its UK advertising account and was conducting the review through The Haystack Group. Harrods’ media agency, PHD, was unaffected by the pitch.

According to a statement, McCann’s appointment supports a wider marketing strategy with the Qatar Holdings-owned store looking to "maximise the value of its brand in the luxury market".

Chris Macdonald, the outgoing chief executive at McCann London, said: "Harrods is a truly iconic British brand known all over the world. It’s a rare opportunity to be able to work with a company as dynamic as Harrods at a time when vast changes in the luxury market are taking place.

"The overall sector is growing rapidly and we’re proud to help Harrods ensure that they meet their ambitious targets."

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).