McCann wins Picturehouse Cinemas' creative account

McCann London has won Picturehouse Cinemas' creative account after a competitive pitch.

Picturehouse Cinemas: has 22 locations across the UK
Picturehouse Cinemas: has 22 locations across the UK

Picturehouse Cinemas, which ran the pitch itself, was looking for an agency to develop its brand in the wake of expansion in London, and increase its membership.

The chain, which has 22 cinemas across the UK, opened its flagship, seven-screen Picturehouse Central cinema in June and is scheduled to open a four-screen cinema in Crouch End later in the year.

There was no incumbent on the account.

Laurence Thomson, McCann London’s co-president and joint chief creative officer, said: "It truly is a pleasure to work with Picturehouse, I’ve been a member for years… they do film how it should be done."

Sara Frain, the group marketing director of Picturehouse, said: "McCann London innately understand the quality difference of Picturehouse Cinemas. They were able to distil all that we do in a truthful way and know how to tell our story to grow our audience and our brand."

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).