McCann-Erickson is launching a specialist agency in London in a bid
to build its healthcare business in the UK and across Europe.
McCann Healthcare starts with assignments from three pharmaceutical
clients, incl- uding Bristol Myers Squibb and Sanofi Winthrop.
The initiative is in line with moves by international networks to
capitalise on new veins of income as more governments shift health costs
to patients by allowing prescription drugs to be sold directly to the
The new operation will be run by Vanessa Jones, who becomes managing
director after a four-year stint as a board account director at McCann
Healthcare in Manchester.
Jones will report to Ed Davison, the chief executive of McCann
Healthcare UK Group, who will oversee the London and Manchester
healthcare operations. He takes on the role of European regional
director for McCann Healthcare Worldwide.
’Offering clients two separate independent healthcare shops in major
markets has helped grow business more rapidly,’ Davison said.