McCann-Erickson in Manchester has created the new role of managing
director and handed the post to Sue Little, the former executive
director of its local media arm, Universal McCann.
Little will take over the day-to-day responsibility for running McCanns,
the largest agency outside London. This will enable Brian Child, the
agency’s chief executive, to devote more of his time to strategic
Little has 20 years’ experience in the ad industry, and has spent most
of her career at McCanns.
She joined in 1985 as a media group head. Her role evolved as the media
function developed - the Universal brand was established in Manchester
in 1990, five years before the name was adopted by the media arm of
McCanns in London.
Universal in Manchester now handles more than pounds 70 million in
billings from clients that include Great Universal Stores, Next, Magnet
Child said: ’I’m delighted Sue will be taking the helm at such an