McCanns promotes Manchester as the ’up and going’ city

Manchester hopes to bounce back from the devastation wreaked in its city centre by last year’s IRA bomb by positioning itself as one of Europe’s most inspiring cities, with a pounds 3 million integrated campaign through McCann-Erickson Manchester.

Manchester hopes to bounce back from the devastation wreaked in its

city centre by last year’s IRA bomb by positioning itself as one of

Europe’s most inspiring cities, with a pounds 3 million integrated

campaign through McCann-Erickson Manchester.



The campaign, breaking on 19 May, uses a number of Manchester-based

personalities, such as the English cricket captain, Mike Atherton, and

the Coronation Street star, Sally Whittaker, to endorse the slogan:

’We’re up and going.’



Whittaker, who plays Coronation Street’s Sally Webster, and a host of

other arts and sports celebrities, are used alongside local characters

such as the flower seller in St Ann’s Square and the doorman at the

Holiday Inn Crowne Plaza. Each will appear individually in three- and

four-second TV spots scattered through the same commercial break.



The TV work is being supported by a 48-sheet poster campaign that

concentrates on prestigious buildings in the area. One execution

features the new Bridgewater Hall, home to the Halle



Orchestra, with the copy-line: ’Manchester’s personal stereo.’ The

excitement of the Velodrome cycling stadium is captured by the line:

’Manchester: moving in world class circles.’



Written by Rick Kiesewetter and art directed by Carole Davids, the

campaign will extend to bus-sides, badges, banners, balloons and

stickers.



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