McCann-Erickson London's deputy chairman and chief executive, Peter
Davies, has been made redundant after a downturn in client expenditure
through the agency.
McCann London's chairman and chief executive, Ben Langdon, confirmed
that a decision had been made on Friday evening. 'We have seen some
downturns in expenditure from clients,' he said. 'We had to look at our
cost base. I am trying to find Peter a place within the McCann
Davies' departure comes one year after he was brought in from D'Arcy's
Dubai office to handle McCann's international clients.
His arrival came as part of a management reshuffle designed to free
Langdon to concentrate on the running of McCann's UK and Ireland group
However, much of the day-to-day management of the London agency has
since been passed to Chris Hunton, who was appointed as the deputy chief
executive in February.
Hunton was replaced as joint managing director by McCann's former
business development director, Alex Ferguson.
Davies played a key role in the handling of McCann-Erickson's worldwide
Reckitt Benckiser business. He will be replaced on the business by the
senior account director Viv Clarke.