McCoy's 'jukebox' by Publicis

In "jukebox", the first of two executions, we see McCoy's bloke wander over to the jukebox to select a track. Just as he's about to key his track in, he gets nudged and ends up picking something else. Shrugging, he walks away. How bad can it be? Sugar sweet 'Puppy Love'. The whole pub stops dead. Realising his fatal mistake and that he's just not man enough for McCoy's, he takes a final look at his crisp before the packet is taken by his mate. A tube comes down from nowhere and promptly ejects him from bloke-world.