McDonald's ad showing a young man coming out goes viral

A McDonald's ad in Taiwan that features a young man coming out to his father as gay has gone viral.

The ad opens with a father and son sitting in silence in McCafé.

The tense young man has written a note on his cup: "I like guys." The father stands up and walks away, apparently enraged. However, he soon returns to write additional characters on his son’s cup, so it reads: "I accept that you like guys."

The 90-second video, entitled "Acceptance", is part of a campaign to encourage people to open up and express encouragement, love and apology, over a cup of McCafé coffee.

The video has been viewed more than 1.3m times on YouTube.

The ad has caused some backlash in Taiwan, with the Alliance of Taiwan Religious Groups for the Protection of Family reported to have urged people to boycott McDonald’s in response.

Brand: McDonald’s

Agency: Leo Burnett, Taiwan

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More