McDonald's 'all-in-one Breakfast Wrap' by Leo Burnett

McDonald's has launched a campaign by Leo Burnett to promote its latest breakfast offering, the all-in-one Breakfast Wrap.

A TV ad shows people eating their wrap in a number of settings, such as on a bench, in a tent, in a box of socks and on a table at a McDonald’s ?restaurant, while a rhyming voiceover describes the various locations in which the meal can be enjoyed.

The spot launched this week and will be supported by radio, outdoor and press activity.

It was created by Rob Tenconi and Mark Franklin, and directed by Conkerco through Academy Films. The ad was edited at The Assembly Rooms, post-production was through The Moving Picture Company and audio post-production was by Wave Studios.

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