AgencyLeo Burnett London
SectorFood and Drink and Fast food / Restaurant
McDonald's outdoor campaign by Leo Burnett London is pushing the brand's top menu items.
The work features a snapshot of a screen searching for McDonald's favourites, including the strawberry milkshake and quarter pounder.
The McDonald's items pop up first in the search bar, followed by popular search terms that begin with similar spellings, such as "star signs" and "queen of pop".