McDonald's anniversary ad assures consumers it is always 'there in the background'

McDonald's is launching an anniversary campaign tomorrow (30th August) as it celebrates 40 years in the UK.

McDonald's: anniversary ad assures consumers it is always 'there in the background'
McDonald's: anniversary ad assures consumers it is always 'there in the background'

The restaurant chain's ad by Leo Burnett aims to remind people that McDonald’s has "been there in the background of many moments all through their life."

Featuring "timeless" moments that people can "reminisce about regardless of age", the campaign launches with four 30-second TV ads aired during 'The X Factor' commercial breaks on Saturday.

The ads are designed to be "charming, funny, touching or poignant".

Following the launch, six executions in total will rotate on TV: "the just passed your test drive-thru"; "the camping trip SOS"; "the nervous first date"; "the just moved-in reward"; "the bubbles in heaven chat"; and "the after movie natter".

They will be supported by an outdoor campaign comprising eight executions, which are also designed to remind people that McDonald’s has been there through a "myriad of moments".

All the TV ads will feature classic music tracks from the 70s including ‘Lovin' You’ by Minnie Riperton and Thin Lizzy’s ‘The Boys Are Back In Town’ and will roll out on VoD and online.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Grey London changes name to Valenstein & Fatt to promote diversity and tolerance

Grey London is making a statement against a recent surge in racism and nationalism by changing its name to Valenstein & Fatt, with the surnames of its two Jewish founders appearing above the agency's doors for 100 days.

Why Cosabella replaced its agency with AI and will never go back to humans
Shares0
Share

1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

Just published

More