McDonalds appoints Atif Rafiq as first chief digital officer

McDonald's has appointed former Amazon and Yahoo executive Atif Rafiq as its first chief digital officer, as the fast food chain looks to implement a more "coordinated and comprehensive" digital strategy.

Atif Rafiq: becomes McDonald's first chief digital officer
Atif Rafiq: becomes McDonald's first chief digital officer

Rafiq will lead McDonald’s global digital strategy and will be responsible for delivering future growth in e-commerce, "modernising" the restaurant experience, and engaging with consumers "across the digital landscape". He will report to chief brand officer Steve Easterbrook.

Rafiq most recently held the role of general manager of Kindle Direct Publishing at Amazon. He joined Amazon from Yahoo, where he was general manager of the brand’s Y! Local division.

Easterbrook said: "Consumers visit and interact with our brand in multiple ways, and digital continues to grow increasingly important to them.

"Atif will lead a more coordinated and comprehensive digital strategy for our global organisation as we deepen our connection with our customers.

"His cutting-edge thinking, background and expertise will help us drive even greater innovation in this arena."

In the UK, McDonald’s has increased its digital focus in recent months, including reviving its Monopoly-themed promotion in a new, mobile-orientated guise.

The chain has also trialled in-store technology innovations at its Milton Keynes restaurant, including offering customers the use of iPads.

Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).