McDonald's appoints Avenue A Razorfish for digital account

LONDON - McDonald's has appointed Avenue A Razorfish to its digital account after a four-way pitch.

McDonalds...retaining Avenue A | Razorfish
McDonalds...retaining Avenue A | Razorfish
The agency, which beat AKQA in a final shootout. Dare and Tribal DDB were eliminated last month.

Mc Donalds previously worked with a number of digital agencies, including Duke, which was acquired by Avenue A.

The review was called in January and follows McDonald's appointment of Simon Short to the role of digital marketing manager last summer. Oystercatchers handled the pitch.

Alistair Macrow, McDonald's marketing director, said; "We are looking forward to working with Avenue A | Razorfish and creating some innovative and exciting digital marketing to engage with our customers who are increasingly consuming digital media."

Work for the fast food chain is expected to include digital strategy, website development and online advertising.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).