McDonald's appoints TBWA Berlin to leverage World Cup sponsorship

BERLIN - TBWA Berlin has been appointed by McDonald's in Europe to handle advertising surrounding its sponsorship of the Fifa Football World Cup, following a pitch against undisclosed agencies.

McDonald's: appoints TBWA Berlin
McDonald's: appoints TBWA Berlin

It marks the first time a TBWA office in Germany has been awarded a McDonald's brief, although the fast food giant works with other network agencies in 22 countries. The agency has been briefed with leveraging McDonald's sponsorship of the Fifa World Cup 2010.

Leo Burnett holds McDonald's lead advertising account in the UK.

The Berlin office was awarded the global advertising business for Kraft Foods' Tassimo brand at the end of 2009, and, earlier this year, was appointed to the advertising roster of Germany's largest publishing house, Axel Springer.

Other Fifa Football World Cup sponsors include global brands such as Coca-Cola and Adidas.

 

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).