McDonald's brings families together in new TV spot

McDonald's is to launch the next part of its 'Favourites' brand campaign with a TV ad showing how a meal at the restaurant can bring people together.

Leo Burnett created the ad, "we all have McDonald’s in common", and it shows the story of a single mum who has made the difficult decision to ask her boyfriend, Dave, to move in with her and her children.

At first, the woman’s son is indifferent to Dave’s attempts to establish a relationship with him, but then they go to McDonald’s and realise they actually have more in common then they first thought.

The creative team who worked on the TV ad was Phillip Meyler and Darren Keff, and the creative direct was Justin Tindall. Vince Squibb from Gorgeous Enterprises directed the spot.

Media planning was by OMD UK and the spot will be supported by a national outdoor campaign, featuring McDonald’s products such as the Big Mac, the Milkshake, the Fries, and Chicken McNuggets.

Justin Tindall, creative director, and Lance Crozier, the head of art at Leo Burnett, led the outdoor work and the food photography was by Jason Lowe.

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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