McDonald's brings families together in new TV spot

McDonald's is to launch the next part of its 'Favourites' brand campaign with a TV ad showing how a meal at the restaurant can bring people together.

Leo Burnett created the ad, "we all have McDonald’s in common", and it shows the story of a single mum who has made the difficult decision to ask her boyfriend, Dave, to move in with her and her children.

At first, the woman’s son is indifferent to Dave’s attempts to establish a relationship with him, but then they go to McDonald’s and realise they actually have more in common then they first thought.

The creative team who worked on the TV ad was Phillip Meyler and Darren Keff, and the creative direct was Justin Tindall. Vince Squibb from Gorgeous Enterprises directed the spot.

Media planning was by OMD UK and the spot will be supported by a national outdoor campaign, featuring McDonald’s products such as the Big Mac, the Milkshake, the Fries, and Chicken McNuggets.

Justin Tindall, creative director, and Lance Crozier, the head of art at Leo Burnett, led the outdoor work and the food photography was by Jason Lowe.

Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).