McDonald's crowdsourced Christmas Day ad features James Corden

Comic actor James Corden has been drafted in to give some extra sparkle to McDonald's one-off Christmas Day ad, which will feature members of the public singing Wizzard's 'I Wish It Could Be Christmas Every Day'.

Corden’s karaoke efforts have been pooled with clips chosen from 628 videos submitted by people to McDonald’s since mid-November, when it started a TV campaign calling for entries to be uploaded to its website.

The campaign was supported by experiential and sponsorship activity including a partnership with Heart FM and a ‘cab-i-oke’ experience touring cities across the UK.

"We set out to do something different with our festive campaign this year and we needed the British public to turn it into something special," said Steve Hill, head of marketing at McDonald’s UK.

"It gives me great delight to confirm that they’ve done just that - our backseat singers really steal the show with this advert and we’re very proud of how well it has turned out.

The ad will air during ‘Coronation Street’.

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Job description: Digital marketing executive

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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