McDonald's ditches Innocent Smoothies

McDonald's has ditched Innocent Smoothies from its menus, after its five-year-trial failed to gain traction with customers.

Fruitizz: replaces Innocent Smoothies on McDonald's children's Happy Meals menus
Fruitizz: replaces Innocent Smoothies on McDonald's children's Happy Meals menus

McDonald's began trialling Innocent Smoothie pouches in 2007, as part of its Happy Meal Offering for children.

However, customers failed to warm to them and found them to be too filling alongside their Happy Meals.

As a replacement, McDonald's has rolled out Fruitizz, a fizzy fruit juice drinks for children, which is being sold with children’s Happy Meals.

It has also decided to make its smoothies in-house.

McDonald's is trialling testing two "iced smoothies" for adults, which are blended in-store, across 63 restaurants in Wales and in the four restaurants at the Olympic Park.

McDonald's said: "From speaking to our customers, we knew that while parents appreciated the nutritional benefit of fruit smoothies for kids, they were widely considered a standalone snack or treat, rather than a meal accompaniment."

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Vodafone, Sky and HSBC join retreat from Google

Several more major brands, including Vodafone, Sky, and a trio of the UK's leading banks, have added their names to the list of those considering suspending their advertising on Google.

Why Cosabella replaced its agency with AI and will never go back to humans
Shares0
Share

1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

Just published

More