McDonald's ditches Innocent Smoothies

McDonald's has ditched Innocent Smoothies from its menus, after its five-year-trial failed to gain traction with customers.

Fruitizz: replaces Innocent Smoothies on McDonald's children's Happy Meals menus
Fruitizz: replaces Innocent Smoothies on McDonald's children's Happy Meals menus

McDonald's began trialling Innocent Smoothie pouches in 2007, as part of its Happy Meal Offering for children.

However, customers failed to warm to them and found them to be too filling alongside their Happy Meals.

As a replacement, McDonald's has rolled out Fruitizz, a fizzy fruit juice drinks for children, which is being sold with children’s Happy Meals.

It has also decided to make its smoothies in-house.

McDonald's is trialling testing two "iced smoothies" for adults, which are blended in-store, across 63 restaurants in Wales and in the four restaurants at the Olympic Park.

McDonald's said: "From speaking to our customers, we knew that while parents appreciated the nutritional benefit of fruit smoothies for kids, they were widely considered a standalone snack or treat, rather than a meal accompaniment."

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).