McDonald's ends 40-year-old Heinz deal after BK boss appointment

McDonald's is ending its 40 year partnership with Heinz, after the condiment maker appointed former Burger King boss Bernardo Hees as chief executive.

Heinz: ketchup will no longer be served in McDonald's restaurants
Heinz: ketchup will no longer be served in McDonald's restaurants

The fast food giant will no longer offer customers condiments such as Heinz Tomato Ketchup, Barbecue Sauce or Sweet and Sour Sauce. It is yet to announce a replacement supplier.

A McDonald’s spokesman said: "As a result of recent management changes at Heinz, we have decided to transition our business to other suppliers over time. We have spoken to Heinz and plan to work together to ensure a smooth and orderly transition."

Heinz refused to comment on the matter.

It was announced in April that Hees, the former Burger King chief executive officer, was to take the helm at Heinz, following the £18bn acquisition of the business by Warren Buffett’s Berkshire Hathaway and investment fund 3G Capital in February.

Earlier this month, McDonald’s appointed former Amazon and Yahoo executive Atif Rafiq as its first chief digital officer. The fast food chain intends to implement a more "coordinated and comprehensive" digital strategy.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).