McDonalds 'England' by Cossette Communication Marketing Toronto

Cossette Communication Marketing, Toronto, has devised a spot to create awareness of McDonald's Sausage McMuffin, recently launched in Canada, which comes on an English muffin. In the ad, a man tries to explain to his friend the difference between a "regular" muffin and an English muffin. The "England" spot eventually sees the guy telling his friend not to go to England if he is concerned that he will end up with the wrong type of muffin.