McDonald's European digital and strategy chief exits for new role

Pierre Woreczek, chief strategy, customer and digital officer for McDonald's Europe, has left the fast food chain after a decade, amid speculation that he will take up a new senior marketing role at B&Q owner Kingfisher.

McDonald's: The fast-food giant's European marketing chief Pierre Woreczek has left for a new role
McDonald's: The fast-food giant's European marketing chief Pierre Woreczek has left for a new role

Woreczek joined the fast food chain in 2006 as director of marketing and research at McDonald's France. In 1999, he was promoted to vice-president, marketing and research, before joining Cadbury Schweppes as director-general of marketing and development.

He returned to McDonald’s in July 2003 and by July 2005 was promoted to chief brand and strategy officer.

A spokesperson for McDonald's confirmed Woreczek had left the business.

Marketing understands he is poised for a move to B&Q owner Kingfisher, as chief customer officer, reporting to Kingfisher CEO Veronique Laury.

Announcing the departure of B&Q marketing chief Chris Moss in October, the business revealed its intention to build a more internationally diverse team

The development comes as B&Q gets ready to face a renewed challenge from Homebase, which is being rebranded as Bunnings by new owners Wesfarmers.

Kingfisher declined to comment.