McDonald's "family favourites" by Leo Burnett

McDonald’s is launching the second part of its "family favourites" brand campaign with a 40-second TV spot. Created by Leo Burnett, the ad celebrates the excitement that the Happy Meal box brings to a child. It poses the question "What is it with kids and boxes?" and demonstrates that the Happy Meal box has its own sense of intrigue. It features observational footage, such as the smiles, concentration and shared pleasures that occur when a child plays with a box. The TV spot will be supported by a national press campaign. The work was created by Tony Malcolm and Guy Moore, and directed by Vince Squibb through Gorgeous.  Post-production was by The Moving Picture Company.

Credits

Creative agency
Production company
Media agency
OMD
Copywriters/art directors
Agency producer
Executive creative director
Planner
Director
Production company producer
Post-production
MPC
Audio post-production
Creative director
Photographer
Typographer

Featured in this story