McDonald's to feature fans singing in Christmas campaign

McDonald's is calling on members of the public to get involved in its Christmas campaign by exercising their vocal chords.

McDonald's to feature fans singing in Christmas campaign
McDonald's to feature fans singing in Christmas campaign

The 60 second spot, created by Leo Burnett, features a young family making a long car journey just before Christmas Day, singing along to festive classic by Wizzard, ‘I wish it could be Christmas everyday’.

It is accompanied by a social media push that calls on members of the public to film themselves singing this same song en-route to Christmas and upload it to a festive themed hub on the McDonald’s site.

Each video entry will be in with a chance of starring in a special 90 second Christmas Day advert that will air during Coronation Street.

The campaign is supported by experiential and sponsorship activity including a partnership with Heart FM, and a "cab-i-oke experience" touring cities across the UK. A McDonald’s restaurant in Southampton will also be transformed into a Winter Wonderland.

"We’re really excited to be doing something different this year" said Steve Hill, head of marketing at McDonald’s UK. "Whilst we want to highlight the role that McDonald’s can play during the festive period, we also want to encourage a little bit of fun.  

Agency:  Leo Burnett London

Creatives:  Phillip Meyler, Darren Keff, Matt Lee, Pete Heyes, Justin Tindall

Topics

Cannes Offer: 12 weeks' online access from just £12

Subscribe to Campaign before the end of Cannes Lions and save up to 71%

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Publicis Groupe withdraws from marketing and awards to focus on AI-powered platform Marcel

Publicis Groupe is pulling out of all marketing activity for the next 365 days - and won't be entering awards at Cannes next year - as it focuses its resources on developing Marcel, described by chief executive Arthur Sadoun as a ground breaking new platform.

Job description: Digital marketing executive
Shares0
Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published

More