McDonald's free-range egg spot makes a cracking debut in this week's ad chart

Counting down the 10 most-recalled ads, in association with TNS and Ebiquity.

McDonalds advert for its free range eggs was enough to gain it a place in this weeks charts
McDonalds advert for its free range eggs was enough to gain it a place in this weeks charts

Does a bear poop in the woods? Aldi answers this age old question with this week's top ad, which hit a 55% recall rate. Comparethemarket.com came in second at 52% and Maltesers took third place with 45%. McDonald's ad, trumping its use of free-range eggs set to Spandau Ballet's True, is in ninth place.

Adwatch research was conducted from 19 to 23 February 2015 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Anita.Emery@tnsglobal.com (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).


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RankVideo

1

 

Brand: Aldi

Agency/TV Buyer: McCann Manchester/UM Manchester

Recall: 55%

2

Brand: Comparethemarket.com

Agency/TV Buyer: VCCP/MEC

Recall: 52%

3

Brand: Maltesers

Agency/TV Buyer: AMV BBDO/MediaCom

Recall: 45%

4

Brand: Kingsmill

Agency/TV Buyer: Contagious Content/Maxus

Recall: 42%

5

Brand: EDF Energy

Agency/TV Buyer: AMV BBDO/Havas Media

Recall: 40%

5

Brand: Confused.com

Agency/TV Buyer: Publicis/PHD

Recall: 40%

7

Brand: Direct Line

Agency/TV Buyer: Saatchi & Saatchi/MediaCom

Recall: 39%

8

Brand: Webuyanycar.com

Agency/TV Buyer: Driven/MEC Manchester

Recall: 37%

9

Brand: McDonald's

Agency/TV Buyer: Leo Burnett/OMD

Recall: 33%

10

Brand: Mars Bar

Agency/TV Buyer: AMV BBDO/MediaCom

Recall: 31%