McDonald's goes for voiceover-free TV spot

McDonald's has created an ad with an instrumental-only soundtrack, which captures a range of people from different walks of life brought together by the brand.

'Symphony', created by Leo Burnett, uses different pieces of music to reflect different personalities and situations.

It illustrates classic McDonald's moments – such as a boy sneakily taking a couple of a friend's French Fries after distracting their attention, dunking a Chicken McNugget, or anticipating the excitement of pulling up to the Drive Thru window to collect an order.

The ad's creative director is Jim Bolton is directed by Simon Ratigan. Art direction is by Mark Franklin the ad is written by Rob Tenconi.

Alistair Macrow, vice president marketing, McDonald's UK and Northern Europe, said: "This latest campaign is part of our long-term brand statement, 'There's a McDonald’s for everyone'.

"It's a chance to celebrate all of the reasons why customers enjoy visiting McDonald's and the unique rituals that form part of everyone’s McDonald's moment."

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