McDonald's to launch Deck the Halls festive ad

McDonald's is set to launch a campaign for its limited edition Festive Menu on Wednesday (24 November), with a TV ad by Leo Burnett, featuring customers singing their orders to the tune of 'Deck the Halls'.

The 30-second TV ad shows cars full of people, some dressed as Santa, singing their orders at McDonald's drive-thrus.

The promotion launches McDonald's Festive Deluxe Menu, which will see the return of the Chicken and Bacon Supreme, and Cheese Melt Dippers with Tomato Relish.

The TV spots, supported by press and outdoor in a campaign planned and bought by OMD UK, carries the tagline "McDonald's but Fa la la la la la la la la" played to the tune of 'Deck the Halls'.

Tony Durston at Leo Burnett is the creative behind the campaign. The TV ad is directed by Ben Gregor, with the production company Knucklehead, and with MPC in post production.

The photographer for the press ad is Diana Miller and the headline is produced by Smoke and Mirrors.

Last week, it emerged that Leo Burnett had re-edited its "weather" TV spot for McDonald's after a couple who owned the yacht featured in the ad were unhappy being associated with the fast food giant.

Earlier this month, McDonald's reversed its decision to appoint former UK chief executive Steve Easterbrook to the job of global chief branding officer.

Easterbrooke will now take the role of president of McDonald's Europe, replacing Dennis Hennequin who is leaving the business.

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