McDonald's, Leo Burnett

Jeremy Lee is impressed by the latest work from McDonald’s: "Not for the first time, the agency has created something quirkily British and charming for the brand that raises a warm smile." The work was created by Richard Ince and Ed Tillbrook, and directed by Tony Barry through Sonny.

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The top 10 brands favoured by Remainers and Brexiters
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1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

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