McDonald's, Leo Burnett

Jeremy Lee is impressed by the latest work from McDonald’s: "Not for the first time, the agency has created something quirkily British and charming for the brand that raises a warm smile." The work was created by Richard Ince and Ed Tillbrook, and directed by Tony Barry through Sonny.

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1 How Sainsbury's ads revolutionised the UK's food culture

Abbott Mead Vickers' press ads for Sainsbury's in the 1980s formed the most influential and culturally significant campaign the UK has ever produced, argues Paul Burke.

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