Jeremy Lee is impressed by the latest work from McDonald’s: "Not for the first time, the agency has created something quirkily British and charming for the brand that raises a warm smile." The work was created by Richard Ince and Ed Tillbrook, and directed by Tony Barry through Sonny.
Associate Creative Director Competitive Rankin Photography Ltd, Kentish Town, NW5
Head of Events Marketing Competitive + Benefits The Economist, London (Central), London (Greater)
Senior Account Director, Global Network £50000 - £60000 per annum + benefits The Great & The Good, London
Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.
"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.