McDonald's marketing chief to chair UK Effie awards jury

Alistair Macrow, the senior vice president, chief marketing officer for McDonald's UK, has been announced as the jury chair for the 2016 Effie UK awards.

Alistair Macrow: senior vice-president and chief marketing officer at McDonald's UK
Alistair Macrow: senior vice-president and chief marketing officer at McDonald's UK

The inaugural UK awards have been launched by Effie Worldwide and the International Advertising Association to celebrate excellence in marketing effectiveness.

McDonald’s has consistently ranked in the Effie Effectiveness Index, since its launch in 2011. 

Macrow said: "I am 100 per cent behind effectiveness in marketing communications. Being a Jury Chair for the Effies in the UK is a perfect fit for me and for McDonald’s.

"I feel extremely privileged to have this role and look forward to reviewing some fantastic campaigns that have entered, meeting as many jury members as possible and seeing what will be the standout entries this year."

Paul O’Donnell, the chief executive for EMEA at Ogilvy & Mather, chairs the Effie UK steering committee. The panel includes Jon Wilkins, the executive chairman of Karmarama and Katie Mackay, a joint head of strategy at Mother.

The awards will recognise work that ran in the UK between 1 April 2014 and 30 September 2015.

The winners will be announced at an awards ceremony in London in May. 

SUBSCRIBE TO CAMPAIGN

Get 12 weeks for just £12

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Hoverboards and Journey Buddies: the future of TfL's customer experience?
Shares0
Share

1 Hoverboards and Journey Buddies: the future of TfL's customer experience?

Marketers across a range of sectors, from charities to banking, came together to conjure up some ideas for the way the future of Transport for London's customer experience might look under their stewardship. Moshe Braun, business director at customer experience consultancy WAE, which hosted the event, examines the results.

Just published