The inaugural UK awards have been launched by Effie Worldwide and the International Advertising Association to celebrate excellence in marketing effectiveness.
McDonald’s has consistently ranked in the Effie Effectiveness Index, since its launch in 2011.
Macrow said: "I am 100 per cent behind effectiveness in marketing communications. Being a Jury Chair for the Effies in the UK is a perfect fit for me and for McDonald’s.
"I feel extremely privileged to have this role and look forward to reviewing some fantastic campaigns that have entered, meeting as many jury members as possible and seeing what will be the standout entries this year."
Paul O’Donnell, the chief executive for EMEA at Ogilvy & Mather, chairs the Effie UK steering committee. The panel includes Jon Wilkins, the executive chairman of Karmarama and Katie Mackay, a joint head of strategy at Mother.
The awards will recognise work that ran in the UK between 1 April 2014 and 30 September 2015.
The winners will be announced at an awards ceremony in London in May.