McDonald's tells the tale of a frustrated metal detectorist in an ad promoting its tie-up with Monopoly.
Created by Leo Burnett London, the 20-second spot shows a man scanning a deserted beach for hidden treasure, but all he finds is a buried metal detector. He is only rewarded when he buys a meal at McDonald’s and discovers he is one of the Monopoly winners.
The ad was art directed by Steve Robertson, written by Blake Waters, and directed by Chris Palmer through Gorgeous. It will run until 23 April and be supported by press, radio, outdoor and in-store activity.