McDonald's prepares Great Tastes of America menu

McDonald's is launching an ad campaign to promote its annual 'Great Tastes of America' burger promotion.

The four-week campaign by Leo Burnett launches today (1 May). It visits the same quintessentially British town four times to see how the customers react to the introduction of a different American-themed burger each week in their local McDonald's.

Each week, the townsfolk will adopt a different icon from American culture as they pay a humble but humorous tribute to the Texas BBQ, the Chicago Supreme, the Arizona Nacho Grande and the New York Classic burgers, respectively.

The four near identical 30-second spots will feature the same set of characters, who will change their outfits every week as they decorate the town with Texan Cowboy gear, Chicago theatre props, Arizona cacti and an iconic New York yellow taxi.

The first ad will promote the Texas BBQ and launches during 'Emmerdale' on ITV1 tonight.

The TV and print campaign was created by Steve Robertson and Laurie Smith. The creative director was Adam Tucker, and the executive creative director was Justin Tindall.

Jim Gilchrist at MJZ directed the TV commercial, while the print campaign was photographed by James Day.

Topics

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Look out for the invisibles and introverts in your agency
Shares0
Share

1 Look out for the invisibles and introverts in your agency

By cultivating a clubbable culture, agencies are ostracising talented introverts, writes Andy Jex, the executive creative director at Saatchi & Saatchi London.

Just published