McDonald's rolls out campaign for new iced smoothie

McDonald's is launching a campaign to promote its Iced Fruit Smoothie drinks and is offering app users the chance to get a free taste.

The fast-food retailer is launching a Leo Burnett-created integrated campaign across TV, cinema, in-store and digital platforms to tell customers about its new drinks.

The 40-second TV spot, called "iced up", shows an ice-covered McDonald’s restaurant being cracked open by workmen.

The ad broke during ITV’s 'Coronation Street' last night and will run until 17 July. The ad will be supported by pre-programme idents on Channel 5.

Also, for the first three weeks of the campaign, people who use the McDonald’s app can play a game for the chance to win a free Iced Fruit Smoothie.

Alison Steven and Liam Bushby at Leo Burnett created the TV spot. Meanwhile, Razorfish’s Per Nielsen and Mark Daw created the digital elements of the campaign.

OMD was the media agency.

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