McDonald's, Sport England and Professor Brian Cox to headline IAB Engage

McDonald's vice-president marketing and food development, Emily Somers, is among marketers set to appear at Engage, IAB UK's flagship conference, which returns to the Barbican in London on 18 October.

Professor Brian Cox
Professor Brian Cox

Somers will be joined by speakers including Jennie Price, chief executive of Sport England, and TV star and physicist Professor Brian Cox.

This year’s event focuses on creating the future for digital, and will showcase the latest developments and innovation within the digital advertising industry.

IAB’s chief executive, Jon Mew, said: "Digital advertising is not only the largest, and fastest-growing medium, it’s the best way to reach and wow consumers, and we have an important role to play in creating its future.

"Ever-evolving technology provides unparalleled creativity and limitless ways to reach, connect and engage with people. In its 13th year, this unmissable event will put digital at centre stage."

For the second year in a row, Campaign is supporting the event as an exclusive media partner.

Campaign readers can save 20% by using voucher code CAMPAIGN20 through 31 August 2017.  The voucher code can only be redeemed when booking on the IAB website.

Find out more and book your place here.

Confirmed speakers include:

  • Emily Somers, vice-president marketing and food development, McDonald’s UK;

  • Jennie Price, chief executive, Sport England;

  • Katy Newton, AI Creative producer;

  • Professor Brian Cox, physicist;

  • Matevz Klanjsek, chief procurement officer and co-founder, Celtra;

  • Tracy de Groose, chief executive, Dentsu Aegis Network UK & Ireland.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).