McDonald's unveils World Cup ad

Be the first to comment

Leo Burnett has created tailored TV spots for McDonald's in England, Scotland and Wales as part of its marketing drive around the forthcoming World Cup.

The fast-food company, which is an official sponsor of the World Cup, is undertaking a varied, cross-platform approach to its marketing for the event, which also encompasses the introduction of a limited-edition Mars-flavoured milkshake.

The campaign kicks off this Saturday (5 June) with the England TV spot, planned and bought by media agency OMD. The ads build on McDonald's 'Favourites' campaign that ran last year and retains its 'Just Passing by' ode.

McDonald's says the ads celebrate "how the restaurant provides something for everyone, football fan or not, as Britain lives through the ups and downs of the tournament".

Further elements of the campaign include the McDonald's Piccadilly sign in London displaying a series of themed messages which aim to lure people to take part in the Mexican wave.

The limited-edition Mars shake will be introduced this month while a press and outdoor campaign will highlight some of the brand's fast-food staples.

A competition will offer the chance to travel to the World Cup.

Last month, McDonald's unveiled the first wave of its activity around London 2012, which it also sponsors.

SUBSCRIBE TO CAMPAIGN

Only £57 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites.

SUBSCRIBE

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Happy 12th birthday, Facebook - what's next for the world's most powerful tween?
Share

1 Happy 12th birthday, Facebook - what's next for the world's most powerful tween?

The social network celebrates its latest birthday this week, and there is no sign that its dominance will dwindle any time soon, writes Daniel Price, head of social operations at Lost Boys.

The year ahead for advertising agencies
Shares
Share

1 The year ahead for advertising agencies

The most successful businesses will be those that remove their self-imposed shackles and aspire to make culture, not just 30-second ads.

Just published