McDonald's latest TV spot aims to raise awareness of the role British farms play in supplying McDonalds with quality produce.
The ad ties this in with a positive spin on British weather and how it is integral to British farming, shown through large rain cloud and snow flake weather icons.
The ad was filmed in Derbyshire, Cumbria and Staffordshire farms supplying McDonald’s with organic milk, free-range eggs and potatoes. Media was bought by OMD and planned by Andrew Lloyd. Jill McDonald, McDonald’s chief marketing officer for the UK and Northern Europe, said: "With this commercial we honour two things which are unmistakably British: unpredictable weather and first-rate farming."