ExposureUnited Kingdom and Europe
McDonald's summer campaign is encouraging the British public to set their BBQs free in favour of the fast food chain's limited edition summer BBQ range.
The TV spot features an animated BBQ, which was created from a specially constructed puppet. The ad shows a man granting the BBQ its freedom to the accompaniment of the 'Black Beauty' theme tune.
As the man ushers his BBQ through his garden gates into the English countryside, a voiceover tells it to "run free", "run wild" and that "man could never tame you" and "was never your master".
The ad then shows the BBQ running free across the countryside to join its comrades in the wild.