Open, the interactive TV service, has hired its first head of
Helen McGarrigan, who is currently sales controller at Carlton Screen
Advertising, will join Open next month and take charge of a newly formed
Nick Bryant, sales director of Open, is splitting his team into two
units: advertising - which McGarrigan will front - and content
Michael Smith, Open’s sales manager, will run the content sales
McGarrigan leaves Carlton Screen after two years at the company. Before
that she was agency sales controller at Granada Mediasales.
At Open, McGarrigan will report to Bryant. She will be responsible for
generating revenue through banner advertising, interactive advertising,
sponsorship propositions and ’splash screen’ ads. The last category
comprises ads that appear at the top of viewers’ TV screens and on
Open’s content menu. McGarrigan will target a wide portfolio of
Meanwhile, Smith will seek retailers - primarily fashion brands - to
provide content on Open.
Open is available to all British Sky Broadcasting subscribers via a
set-top box. Bryant confirmed that the interactive service now reaches
almost three-and-a-half million UK homes.
He commented: ’Open has had a huge run of success in recent months and
is on course to pull in five million subscribers by the end of the
This is a great opportunity for advertisers to reach their target
audiences and both McGarrigan and Smith will be instrumental making this